20 Years ECC Italy
As the ECC Network (ECC-Net) marks its 20th anniversary, each ECC shares unforgettable moments, taking us on a journey through the local initiatives they have undertaken over the years. Here, ECC Italy presents its highlights over the past 20 years.
20 years of consumer advocacy
In its early stages, ECC Italy focused on building authority, trust, and recognition among stakeholders by providing expertise, insights on consumer issues and EU law, and policy recommendations. It organised numerous conferences and published a significant number of consumer guides, case studies, and contributions to academic publications on Alternative Dispute Resolution (ADR). A relevant achievement was that in 2007 and 2009, ECC Italy was invited to contribute a chapter to the legal handbook on consumer law. Il nuovo diritto dei consumatori, published by Giappichelli — one of the most renowned legal publishers. The chapter, titled 'La tutela transfrontaliera del consumatore' (Cross-border Consumer Protection), explored EU legislation and its application. Additionally, ECC Italy authored the chapter 'La conciliazione in ambito transfrontaliero' (Cross-border Mediation) for the legal handbook Conciliare Conviene, published by Maggioli Editore. Both texts were adopted by law faculties at several universities.
ECC Italy, a pioneer in air passenger rights protection - A European best practice
Over its 20 years of activity, ECC Italy has achieved significant milestones in consumer rights protection. A particularly noteworthy initiative was the establishment of airport information desks in Italy, launched in 2009 in collaboration with the Italian NEB ENAC, and the Italian airport handling companies’ association Assaeroporti. This initiative, aimed at informing air passengers on their rights, was highly successful, so much so that in 2011, it led to the first ECC-Net Day dedicated to air passenger rights at 27 European airports. ECC-Net Italy coordinated the entire action, created a devoted logo and maintained contact with all institutional stakeholders and media. The success of the initiative led the DG JUST in cooperation with DG MOVE to replicate it at the European level in 2012, taking direct coordination. This example demonstrates ECC Italy's commitment and effectiveness in promoting and protecting consumer rights, with an initiative that has had a significant impact at both national and European levels, serving as a model for wider implementation.
Protecting consumers from unwanted renewals: the triumph of Article 65-bis
For two decades, ECC Italy has been at the forefront of championing consumer rights, and another significant milestone in our journey is the successful advocacy that led to the introduction of Article 65-bis of the Italian Consumer Code in 2023. Recognising the widespread issue of consumers being trapped in automatically renewing service contracts, often without clear and timely information, ECC Italy took decisive action. Our proposals, grounded in the principles of transparency and fairness, highlighted the need for stronger legal safeguards. We emphasised the importance of:
- Clear and timely pre-renewal notifications
Ensuring consumers are fully aware of upcoming contract expirations and renewal options. - Empowering the right to cancel
Providing a robust mechanism for consumers to exit contracts when proper information is not provided.
Through persistent advocacy and collaboration with policymakers, ECC Italy played a pivotal role in shaping and securing the adoption of Article 65-bis. This landmark legislation has significantly strengthened consumer protection, preventing unexpected financial burdens and promoting informed decision-making. This achievement stands as a testament to ECC Italy's unwavering commitment to empowering consumers and fostering a fair and transparent marketplace. As we celebrate 20 years of service, we remain dedicated to protecting consumer rights and ensuring a brighter future for all.
ECC Italy's viral video: A pan-European success story
In the digital age, effective communication is paramount. ECC Italy produced an engaging promotional video, designed to demystify its role and illustrate how it provides assistance to consumers. Its success resonated far beyond Italy's borders. The video's clear, concise, and approachable style effectively communicated the work of ECC-Net, making it accessible to a broad audience. The European Commission recognised its potential, and the video was translated and produced in all languages of ECC-Net, thus becoming a corporate tool for promoting the Network’s activities across Europe. This wide-scale adoption highlights the video's ability to effectively convey the ECC-Net's mission and services, as it not only informs but also inspires. It's a shining example of how a well-crafted digital asset can become a vital tool for a pan-European organisation, fostering trust and understanding among consumers throughout the continent.
Learn more about ECC-Net
Are you curious about all ECC-Net activities? Then check out our 20th anniversary page for all activities and highlights.
Learn more about ECC Italy
There are two ECC offices in Italy. Want to learn more about their activities and services? Then check out the local website from the office in Rome or Bolzano.
ECC Italy Rome
ECC Italy Bolzano