The EU marks 50 years of protecting and empowering European citizens through EU consumer rights. Hear from those who helped shape the EU’s consumer policy, those who are feeling its effects today and find out what’s top of the agenda for the next few years. Read the New Consumer Magazine - 50th Anniversary Special Edition.

New Value-Added Tax (VAT) rules for online shopping have entered into force on 1 July 2021. The new VAT rules aim to simplify cross-border e-commerce and introduce greater transparency for EU shoppers when it comes to pricing and consumer choice.

The European Commission has proposed revisions of EU consumer protection rules on product safety to enhance consumer rights in a world reshaped by digitalisation and the COVID-19 pandemic. These revisions are needed to ensure that dangerous products are promptly recalled from the market.

The European Commission proposes revisions of EU rules to enhance consumer rights in a world reshaped by digitalisation and the COVID-19 pandemic. The revisions will make sure credit offers are presented to consumers in a clear and understandable way and are adapted to digital devices.

Building on the achievements of five decades of consumer protection and consumer rights, the the New Consumer Agenda sets out how to foster those rights while protecting and empowering consumers during pandemic circumstances as well as in the future.

The General Data Protection Regulation (GDPR) regulates the processing of personal data. It is essential in strengthening individuals’ fundamental rights in the digital age. Furthermore, it clarifies rules for companies and public bodies in the Digital Single Market.